How did we build a data-driven app that changes people’s habits?
Executive summary
Challenge
- creating an app that will encourage better habits that are manageable in every day life of users;
Actions
- market research;
- building user personas;
- designing a mobile app;
- market testing;
Results
- a fully-functional product with a clear plan for its development;
- validated the business concept on real users (MVP) and designed a business model & Pitch Deck presenting strategic insights;
- raised external funding from the VC fund for future development.
Innovatika as a part of…
Changing habits may seem difficult, but we all know it is a challenge worth pursuing, especially when health is at stake. We wanted to create an app, a personal assistant, that would help users live longer by drawing their attention to simple but effective (scientifically proven) concepts and methods.
To win this challenge, we implemented our battle-tested development process to make sure we created the most effective solution. Innovatika’s experts were responsible for virtually of the work:
- Starting with the selection of the process, which will quickly verify initial ideas and determine the right market
- Selecting tools that are flexible and reliable (e.g product design, communication)
- Appointing 100% of the team (including the recruitment processes)
- Development business model together with a P&L model
- Designing all the internal processes
- Product’s development with the dev team
When it comes to innovative projects, the essential assumption is that everything can change overnight. When working on Victor, we had that full comfort of implementing changes at any given moment.
Victor – the first steps to healthy habits
Our well-designed, simple and free app helps you take baby steps that lead to great changes. By combining knowledge from medicine, physiology, and psychology, we wanted to help people build healthy habits so that they can live longer in better shape.
Victor, your personal health assistant, means:
- All physical activity record in one place
- Visualization of progress in physical condition and habits
- Personalized physical activity recommendations based on scientific knowledge
- The early warning system against diseases
- Personalized system for building habits through gamification and motivational incentives for a healthier lifestyle (unique content, benefit offers)
Design
We wanted to create visual communication that’s related to health and, at the same time, straightforward and pleasant to read. We had similar assumptions when choosing Viktor’s color palette (nature, tranquility, health). The logotype idea was born by combining an ECG graph representing a heartbeat rhythm with friendly typography.
